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If you are a business owner or responsible for your company's marketing efforts, you have probably considered using door hangers in your efforts. Door hangers are perhaps the most underrated tools in the marketing toolbox. They can be wonderfully effective when done correctly and are generally very affordable. Why aren't they more popular? Probably because people just don't know how great they can be. Let's fix that by discussing some of the good things about these little marketing miracles.

People read it!

Do you know all the direct mail you can find in your mailbox? What's wrong with them? I bet the vast majority of them end up in the trash. And most of them have probably never been seen, right? This is not the case with the door hangers. After all, how can you not read something you need to physically lift the door hanger? Even if you are on your way to the garage door, you are still being watched.

Saturate an area

Door hangers are particularly effective for local businesses trying to establish themselves in the community. They are much cheaper than direct mail and (as already mentioned) much more effective. Once you have printed the door hangers, organize a team to go door to door and post them to the doors of your neighborhood. You are likely to see a significant increase in local pedestrian traffic.

Increase visibility

The key to growing your business is to market to your target customers. Experts say that a person must hear a name at least seven times before sinking. If you are concerned about launching a direct mail campaign for cost reasons, consider a door hanging campaign as an alternative. As mentioned earlier, door hangers read more than direct mail. Placing door-to-door posters is also a great way to meet potential customers face-to-face.

Cost reduction benefits

Door hangers are much cheaper than launching a direct mail campaign as long as you go to the right place to print them. There are many great printers that print your custom door hanger at a reasonable price and with the very short response time. Explore and talk to as many printers as possible. You will find a good one that does everything you want and more.

Personalization

If you're targeting a specific area, you can design your door hangers to appeal to people in that community. Use phrases or images specific to that region and your door hangers will be even more effective. People like to feel part of a community and they like to do business with other members of that community. Let your customers know that you are close and that you are contributing to the community and they will be happy to come to see you!

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